Understanding the Science of Storytelling

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Did you know there is a real science to telling your story?

As anyone who has gone to purchase a new car knows, there is a level of anxiety in going through the process. Just the thought of it is enough to turn even the most seasoned negotiator into a ball of nerves.

Just think back to your last car buying experience. Remember that unnerved feeling you had when the salesperson started walking toward you?

Why do you get so stressed out at car dealerships? That’s your adrenaline and cortisol levels rising naturally causing a fight or flight response in your brain because of typical high-pressure sales tactics.

Sadly, this is not exclusive to the car sales world, there are many businesses that resort to the same type of high-pressure tactics in order to grow their sales. However, there is another, better way to tell your story.

Everyone knows that nothing happens in business until something is sold. No matter what your industry, you are trying to sell your product, service, or idea to a potential buyer.

Some techniques to do this are building suspense and creating empathy.

Building suspense in your story raises Dopamine levels. This helps your viewer with focus, memory, and motivation.

In combination with creating suspense, Oxytocin is released when you create empathy in your story. This builds trust and creates a bond with the audience. We have all bought from people or companies that we’ve felt a bond with. Having that kind of bond makes you feel good about moving forward with buying their service or product.

Let Pixelbox help you tell your story. We know how to create great stories that will inspire your audience to act. with a positive, powerful, emotional connection to inspire your audience to act. And we promise no high pressure sales, only solutions.

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