Music Composition: Capturing Your Audience

Whether you watched the original Star Wars movie in the theater or saw it again new this last December, John Williams’ musical score instantly takes you to a faraway place in a distant galaxy. In the same way a great movie sound track connects with audiences, custom musical scores can transport the listeners through time. Like when you hear the first few notes of a certain song, you’re instantly taken back in time to your high school prom – or the way another song makes you re-live another favorite memory.

When you establish your own company song – and your audience gets to know your song – all they’ll need to hear are the first few notes, and they’ll be taken to a mental picture of your product or company. It’s psychology.

People remember information that is tied to a melody. Most people learned the ABC’s by singing the letter names to Twinkle Twinkle Little Star. That is information tied to melody. It works.

At Pixelbox, we use the power of music to connect with our clients’ audiences though the talent of musical composer Terry Sweet.

“Having a composer like Sweet who works specifically with us helps us create the perfect atmosphere to surround your footage.  Working with Sweet gives your video a unique and customized soundtrack to more clearly instill the idea being presented,” says Matt Nies.

Sweet works alongside Pixelbox and our clients to shape the message and create a memorable ear-worm that resonates with audiences. Here are a few TV spots produced for Colder’s. We wrote the jingles with Colder’s, and the music composition was created and produced in Nashville by Sweet.

Promotions Depicted In The Following Spots May Or May Not Be Currently Offered At Colder’s. For More Information Visit Colders.com.