Posts in TV Spots

Navigating the Retail Advertising Expanse

Navigating the Retail Advertising Expanse

February 26th, 2019 Posted by Digital, Print, Retail Advertising, retail tv advertising, TV Spots, video production No Comment yet

Navigating the Retail Advertising Expanse

Are you a retailer with multiple locations and maybe cross multiple state lines? Navigating all the advertising channels you need to be on today is a lot like getting to the moon in the 1950’s. It’s a daunting exercise in keeping your retail business alive in a hostile environment. You need to showcase the right product, at the right time, at the right price and on the right channel. According to tvsquared.com, connected consumers have changed the roles of brick-and-mortar stores and marketing channels for retailers. While 90% of purchases are still made in-store, the use of mobile buy online and pick up in store is becoming a convenience effort for many retailers. How is your store being found out there in the media expanse?

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Where’s the Beef - Producing Memorable TV Commercials

“Where’s the Beef?” – Producing Memorable TV Commercials

April 14th, 2016 Posted by Retail Advertising, retail tv advertising, TV Spots, video marketing, video production No Comment yet

Every national or local retailer desires to have a memorable TV commercial or ad that people will remember. Who can forget the iconic television ads produced by Wendy’s in 1984 called “Where’s the Beef?” What’s more, those memorable ads led the start of a business turn-around, which led to 16 years of consecutive business growth. Wow! (more…)