8 Steps to Creating Great Video

8 Steps to Creating Great Videos

December 10th, 2013 Posted by Post-Production, Pre-Production, video production No Comment yet

Each client is unique in product and service, but all clients have the same need to be seen and heard.  How we are seen and heard is important.  A bad video is like showing up to an interview in a ripped t-shirt, shorts, flip-flops… you get the picture.  Put your best foot forward and create sales by putting on your Sunday best.  Create a video that attracts, not detracts from your unique selling proposition.

There are 8 easy steps that guide us through the video production process to create video that attracts your intended audience.  We have done the process below thousands of times and have produced media that excites, entertains, and gets people, products, and services noticed above the shaky-cam media junkyard. Get my drift?  The medium, the message, and how you create and deliver that message matters.

Step 1:  Discovery – Get to Know Your Business

We strive to learn everything we can about what you do and the product or service you offer. In this step, you get to look in the mirror and put forth your best image. Knowing your brand, product, service, and customer-base will help us to shape your message.

Step 2:  Treatment – Create a Vision

Once we know you and your customer, we can shape your message. It’s simple; we sit down and brainstorm your sales proposition, and the form and style that your message will take to support it.  Steps 1 and 2 help us to define your target audience.  There are also many stylistic directions we can take to get that message heard. Here are some stylistic descriptors to help: informative, hard sell, soft sell, humorous, technical, instructive, edgy, emotional and so on.

Step 3:  Script – Forge the Road Map

If we have learned your business and come together on a treatment, then writing a script comes easy. Writing for video is much more like the spoken word than writing for print. A video script not only puts forth the narrative but also defines what is seen to support the message. The script is our blueprint for production and post production. You get all the say on what is heard and seen.

Step 4:  Pre-Production – Make Plans

Once we have our blueprint/script in hand, we can plan out all the logistics of your production. We use the approved script to create a shot and graphics list, scout for a location, search for talent and music, secure props, and define anything else that will be needed for the production.

Step 5:  Production – Capture and Create Images

Now, we can begin shooting video, creating 2D and 3D motion graphics, recording voice-over talent and creating all the elements needed to hone your message. Our staff of producers, videographers, lighters, grips, audio engineers, animators, and stylists will work with you in studio and on-location to capture all the footage and create all the graphics needed.

Step 6: Post-Production – Composite Final Program

With all the elements readied, we can composite all the footage, graphics, and audio into your final piece. You will work with an editor, graphic animator, and audio engineer to mold all the elements together into a well-crafted video.

Step 7:  Approval – Give the Thumbs-up!

At this point we will give you the final video to review and provide feedback. Once any necessary changes are made you can give your final rubber stamp on the project.

Step 8:  Distribution – Get Your Message Out

There are many channels and formats to distribute your video. We’ll help you put your video online (on your website, Youtube, Twitter, Facebook, Vimeo, etc.). We handle all broadcast formats for television and radio.  No matter what format your video needs to be, no matter what size or compression you need, we can make it happen.  We will work with your IT personnel to ensure that your message gets out.

 

Your competition may settle for the boss’ nephew shooting shaky out-of-focus video, using clip art graphics and audio that sounds like it was recorded through a tin can, but you should not. At Pixelbox, we have been creating media that gets noticed for years. With our help, businesses can set themselves apart from their competition. We strive to give you the best possible image within the framework of each project. The media we create will excite and entertain your intended target audience. We work with advertising and marketing companies, corporations, small businesses, documentary producers, independent producers and hopefully you.
Let Pixelbox Visual Design help you through all the steps of your next video to get your branding, products, and services noticed!
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