Over the past several years advertising has taken a shift from simply talking about products to telling a more compelling story surrounding your company and its offerings. Your most powerful medium for telling a story is video.
Video storytelling gives your company the ability to connect with current and potential customers in a dynamic and captivating way. While :15 and :30 second TV spots are still the norm for traditional broadcast and OTT, your company can take advantage of other channels like YouTube, Facebook, and Instagram to tell a longer, more interesting story surrounding your business, product, or service.
Today, with more powerful high resolution tools, cinematic video storytelling has become less of a luxury and more of a necessity in order for companies to engage their intended audience. Navigating the media expanse can be daunting.
Creating the right story for each medium is important so that you don’t get lost in all the other white noise of content that hits your followers’ inboxes. You need to elevate your brand above your competition by using the right video, placed on the right medium, and at the right time.
Your stories can be told in multiple different ways: Everything from testimonials, animated videos, compelling public relations videos, and internal corporate training videos; you are only limited by your imagination. This gives you the chance to share your values and what you stand for as a brand in a consistent way. It’s an authentic and relevant way to give people a look behind-the-scenes and let them know the story behind your brand.