Or in other words, why should you hire me – a video producer with over 25 years of experience? Similar to another blog I wrote about DIY Video vs. Professional Video Production, there is good reason to hire a professional when homemade is not good enough.
I have produced thousands of videos since starting in the industry years ago. I began shooting, editing and creating graphics back when MTV was getting its footing in our culture. In fact, that whole handheld, erratic style of documentary shooting and editing started with my generation. It’s interesting to see the style come back as if it’s new again. Although with the advent of vlogging supertstars like Casey Neistat, the styles of today have taken that MTV handheld style to a whole new level. The tools are readily accessible to anyone, but not everyone has the knowledge to create a professional video. Most projects are not served well by the DIY mentality. There’s a good reason to use a pro.
In today’s world, where Super Bowl ads are just as popular as “the big game” or YouTube product demonstrations supplement or take the place of in-box instructions, video production is becoming instrumental in the advertising world. But with all the demands, sizes and specialties of ad agencies, they may not have the capabilities or time to keep up with client video production needs and may need to outsource.
Do you remember watching Disney Pixar’s Toy Story for the first time and being wowed by how the characters seemed to jump off the screen? Or what about the dinosaurs in Jurassic Park? Or Shrek? So did cinematographers and animators alike. Animation has transformed over time from 2D (hand-drawn by illustrators since the 1800s) to 3D (fully computer-generated) in fairly recent time, but this animation style is not just for movies. 3D animation is now more accessible to everyone for catching the eye of customers and consumers.
Whether you watched the original Star Wars movie in the theater or have seen it again new this last December, John Williams musical score instantly connects the listener with a faraway place in a distant galaxy in Star Wars.
When you’re faced with transforming a basic presentation into one that is eye catching and engaging, look for these three traits found in successful, Milwaukee animation graphic production studios. Companies need three essential skills in hiring a firm to produce corporate animation videos. The three key skills are:
Runzheimer hired Pixelbox to develop a professional corporate video side to enhance their revitalized brand. Runzheimer had been using online video tools to create their videos, but decided they needed to take their video design and production to the next level to match the look of their new online branding strategy. Click to see their latest videos:
The Illinois Corn Marketing Board hired Morgan Myers to develop a year-long social media campaign to promote the importance of corn in our economy. The goal is to showcase farmers are experts in preparing, nurturing, and growing corn throughout Illinois. Farmers are using high-end technology to precisely plant, feed and apply fertilizer. (more…)
I came across a posting from a large corporation and the question posted was “Should we be doing DIY videos?
Do-It-Yourself video’s do have a place in the corporate landscape, but are best suited for the social side of your business. When it comes to a marketing video, training video or an image piece, producing a professional presentation should be at the top of your to do list.
Recently, we finished an image video that pushed our client out on top of all the other (more…)