Dogs can get the flu.
Yes, canine influenza is a real problem. Last spring, an outbreak in Chicago created a huge problem for pet owners, veterinarians and animal emergency care centers. They were inundated with a strain of the dog flu new to North America, Canine Influenza Virus H3N2.
To raise awareness of the outbreaks and emphasize the importance of vaccination for the dog flu, a global animal health company hired local communications agency, MorganMyers, who retained Pixelbox to create five promotional videos. The project goal was to educate the national veterinary community by showcasing how the Chicago veterinary community responded to the outbreak.
Pixelbox’s video production team went to Chicago and filmed everyday people enjoying their dogs; and it’s not often we get to film man’s best friend. The videos were created entirely with sound bites from vets, scientists, pet owners and key thought leaders on the subject.
The film crew used an Osmo hand-held camera which has its own stabilization gimbal to capture extremely smooth handheld shots. Using the light-weight, high-quality 4k camera, the Pixelbox team literally ran with the dogs in parks and on the streets of Chicago without lugging around lots of equipment.
During post-production, Pixelbox combined traditional video footage, the Osmo video shots, and motion graphic intros and outros to create a high-impact series of videos. The videos were vetted by MorganMyers, and then the global animal health company approved the five videos without changes!
Pixelbox loves working on projects that tell a story, bring high-energy and are produced with our clients. If you’re ready for an efficient video production that’s done right the first time, call or email Matt Nies at (262) 227-4975.