POSTS

Navigating the Retail Advertising Expanse

Navigating the Retail Advertising Expanse

Navigating the Retail Advertising Expanse

Are you a retailer with multiple locations and maybe cross multiple state lines? Navigating all the channels you need to be on today is a lot like getting to the moon was in the 1950’s. It’s a daunting exercise in keeping your retail business alive in a hostile environment. You need to showcase the right product, at the right time, at the right price and on the right channel. According to tvsquared.com, connected consumers have changed the roles of brick-and-mortar stores and marketing channels for retailers. While 90% of purchases are still made in-store, the use of mobile buy online and pick up in store is becoming a convenience effort for many retailers. How is your store being found out there in the media expanse?

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Video Storytelling for Non-Profits

Video Storytelling for Non-Profits

Capture the Heart of Your Audience

Video storytelling is an effective way for non-profits to get their message out with impact. If you’re a non-profit the people you are trying to reach need to see the emotions behind your cause. A positive and effective way to do that is to tell your story through the people that have been helped by your cause. […]

Milwaukee Video Production Meets Milwaukee Beer Production

Milwaukee Video Production Meets Milwaukee Beer Production

Video Storytelling – Milwaukee, Wisconsin Battles Craft Beer Growth

Besides cheese, what is Milwaukee, Wisconsin known for? Beer.
Most Wisconsinites would know this answer. However, regulations from the age of prohibition are keeping craft breweries from expanding in Milwaukee and a state known for beer – Wisconsin. I remember when we first moved to Milwaukee, Wisconsin. My wife and I were amazed that you could attend a festival and walk around with open beer. The places we lived in the past would rope off the areas where we were supposed stay in order to partake in that frothy beverage of hops and barley. Milwaukee, Wisconsin seemed a place where the brats, cheese and beer flowed freely. That is, up until the advent of craft breweries.

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Video Producer Needed

Video Producer Needed

Why should you hire a video producer?

Or in other words, why should you hire me – a video producer with over 25 years of experience? Similar to another blog I wrote about DIY Video vs. Professional Video Production, there is good reason to hire a professional when homemade is not good enough.

I have produced thousands of videos since starting in the industry years ago. I began shooting, editing and creating graphics back when MTV was getting its footing in our culture. In fact, that whole handheld, erratic style of documentary shooting and editing started with my generation. It’s interesting to see the style come back as if it’s new again. Although with the advent of vlogging supertstars like Casey Neistat, the styles of today have taken that MTV handheld style to a whole new level. The tools are readily accessible to anyone, but not everyone has the knowledge to create a professional video. Most projects are not served well by the DIY mentality. There’s a good reason to use a pro.
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Video Production Meets Ad Agency Collaboration

Video Production Meets Ad Agency Collaboration

Successful Advertising Takes a Comprehensive Team

In today’s world, where Super Bowl ads are just as popular as “the big game” or YouTube product demonstrations supplement or take the place of in-box instructions, video production is becoming instrumental in the advertising world. But with all the demands, sizes and specialties of ad agencies, they may not have the capabilities or time to keep up with client video production needs and may need to outsource.
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3D Animation – Beyond Movies for Business Video Production

3D Animation – Beyond Movies for Business Video Production

3D Animation: Reaches Beyond Movies Into Today’s Products and Services

Do you remember watching Disney Pixar’s Toy Story for the first time and being wowed by how the characters seemed to jump off the screen? Or what about the dinosaurs in Jurassic Park? Or Shrek? So did cinematographers and animators alike. Animation has transformed over time from 2D (hand-drawn by illustrators since the 1800s) to 3D (fully computer-generated) in fairly recent time, but this animation style is not just for movies. 3D animation is now more accessible to everyone for catching the eye of customers and consumers.
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Music Composition: Capturing Your Audience

Music Composition: Capturing Your Audience

Capture the Heart of Your Customers

Whether you watched the original Star Wars movie in the theater or have seen it again new this last December, John Williams musical score instantly connects the listener with a faraway place in a distant galaxy in Star Wars.
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Three Essential Skills for Corporate Animation Videos

Three Essential Skills for Corporate Animation Videos

Starting An Animation Video Requires the right skills

When you’re faced with transforming a basic presentation into one that is eye catching and engaging, look for these three traits found in successful, Milwaukee animation graphic production studios. Companies need three essential skills in hiring a firm to produce corporate animation videos. The three key skills are:
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Creating Engaging Corporate Videos

Creating Engaging Corporate Videos

Corporate Video Supports Rebranding Effort

Runzheimer hired Pixelbox to develop a professional corporate video side to enhance their revitalized brand. Runzheimer had been using online video tools to create their videos, but decided they needed to take their video design and production to the next level to match the look of their new online branding strategy. Click to see their latest videos:
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Innovative 360 Degree Promotional Video Production

Innovative 360 Degree Promotional Video Production

Watch Corn Grow in Virtual Reality

The Illinois Corn Marketing Board hired Morgan Myers to develop a year-long social media campaign to promote the importance of corn in our economy. The goal is to showcase farmers are experts in preparing, nurturing, and growing corn throughout Illinois. Farmers are using high-end technology to precisely plant, feed and apply fertilizer. […]

“Where’s the Beef?” – Producing Memorable TV Commercials

“Where’s the Beef?” – Producing Memorable TV Commercials

Every national or local retailer desires to have a memorable TV commercial or TV ad that people will remember. Who can forget the iconic TV ads produced by Wendy’s in 1984 called “Where’s the Beef?” What’s more, the memorable TV ads led the start of a business turn-around, which led to 16 years of consecutive business growth. Wow! […]

Pixelbox: The Cure for a Boring Presentation

Pixelbox: The Cure for a Boring Presentation

Sadly, most business people have sat through a boring presentation where “words blend into more words”. If you look around during the meeting, likely you’ll see people doodling, yawning or even sleeping. Pixelbox works with businesses to create energizing, creative and active presentations through Animated Infographic Videos and 2D/3D Animated Videos. […]

A Milwaukee Video Production Company and the Dog Flu

A Milwaukee Video Production Company and the Dog Flu

Dogs can get the flu.

Yes, canine influenza is a real problem. Last spring, an outbreak in Chicago created a huge problem for pet owners, veterinarians and animal emergency care centers. They were inundated with a strain of the dog flu new to North America, Canine Influenza Virus H3N2. […]

Music Stimulates Brain Recall

Music Stimulates Brain Recall

Music reaches parts of the brain that cannot be reached via any other route.  It magically locates the intersections of learning and emotion, psychology and memory.  When you combine those…you have an extraordinarily powerful tool.  A jingle bridges the left brain—right brain. […]

Animation On A Budget

Animation On A Budget

When I decided to go to art school to study animation, my older and wiser brother gave me some advice. He said that art is something that everyone wants, but no one wants to pay for. Because of this he warned me not to under value my work as an artist and to demand fair compensation for the work that I did. Well, soon after graduating I discovered another uncomfortable truth. […]

DIY Video vs. Professional Video

DIY Video vs. Professional Video

I came across a posting from a large corporation and the question posted was “Should we be doing DIY videos?

Do-It-Yourself video’s do have a place in the corporate landscape, but are best suited for the social side of your business. When it comes to a marketing video, training video or an image piece, producing a professional presentation should be at the top of your to do list.

Recently, we finished an image video that pushed our client out on top of all the other […]

8 Steps to Creating Great Videos

8 Steps to Creating Great Videos

Each client is unique in product and service, but all clients have the same need to be seen and heard.  How we are seen and heard is important.  A bad video is like showing up to an interview in a ripped t-shirt, shorts and flip-flops.  You get the picture.  Put your best foot forward and create sales by putting on your Sunday best.  Create a video that attracts, not detracts from your unique selling proposition. […]

Pre-Production, Pre-Production, Pre-Production!

Pre-Production, Pre-Production, Pre-Production!

Like in real estate where “location, location, location” is the most important thing in terms of buying a property, video pre-production is an important element of any video production.  Sometimes it is as simple as having a short meeting at the beginning of a shoot day with the crew and everyone involved on the shoot to lay down all the logistics.  At other times, pre-production is a set of meetings that occur weeks, even months before your production. […]

Online Video Marketing Needs Production Value

Online Video Marketing Needs Production Value

Online video marketing is poised to explode.  No, it’s already exploded.  Your
companies image can be on the line in terms of how you present yourself
amongst all the other competition. […]